CitizenM cuts down onboarding time from hours to minutes

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CitizenM is a Netherlands based hotel developer, investor and hotel chain. They disrupt the hotel industry with enormous European and US expansions, with new additions in Asia and ventures into unchartered territories. “These ambitious roll-outs mean we have to onboard a lot of new ambassadors”, explains Daniël Zwiers, Tech Team Information Security Manager. And, using Florbs can make that a lot easier.

 Before Florbs

In the past, the onboarding process took 1 hour per new ambassador. From user access permissions to the set up of all their accounts and configuration of email signatures, like many IT departments, Zwiers has to deal with:

  • onboarding many new ambassadors (employees) per year

  • routine and time-consuming tasks like granting permissions, setting up accounts etc.
  • taking care of a well-equipped IT workplace (e.g. hardware)
  • working with different time zones due to new hotel openings all around the world.

With the amount of new hotel openings, Zwiers had to find a more sustainable and efficient way to be able to execute these responsibilities: “We want to give our ambassadors the wow factor”, says Zwiers. IT has to support them to hit the ground running quickly by offering simple and intuitive solutions.


With Florbs solutions


  • CitizenM created workflows for automating the recurring onboarding occasions

  • the onboarding process is reduced from one hour to a few minutes

  • ambassadors can get up and running quickly without the support from the tech team

  • the IT department can shift their focus to other tasks

Why Florbs

CitizenM values solutions which are the best in their field. Most importantly they have to:

  • integrate seamlessly with other applications

  • discard unnecessary distractions that disturb ambassadors in their job

“Thanks to Florbs, we can truly put our ambassadors in charge and make sure they are on steroids. To come back to the wow factor: imagine a new ambassador starting at citizenM. The tech team can complete the whole onboarding process in a few minutes. The account is set up, the company branded signature is pushed and access is granted to the applications needed. Florbs helps us to succeed in one of our key tasks: a quick and smooth onboarding process.”



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